The unrelenting global economic crisis and pressure from booming countries like Brazil, Russia, India and China are just two of the many reasons why many Western companies are having difficulties in business. Many of us look to the future with apprehension. It is a legitimate concern. After all, the rules change every day and he who does not master the rules, loses. However, we can make the difference through our knowledge and quality.
But what is quality? How can we implement quality in our organization and our approach? What tools do we have to use? And how do we sell quality to our customers?
This book is a practical guide for anyone who wants to thoroughly integrate quality into their organization. The work is primarily written for people who are just starting out on their adventure quality, but even experienced "Quality experts" may discover a new perspective here or there.